Profit Optimization

The Clinton Rubin Approach

Clinton Rubin believes that there are two fundamental ways to approach profitability improvement; either by developing Strategy that re-invents an organization by viewing the organization’s capabilities, products and services through unbiased and unconventional lenses or by tackling the nuts and bolts of profit by making hard decisions around the profit contribution of individual customers and products. Therefore, Clinton Rubin offers two Profit Improvement Services; Corporate Strategy Services to re-invent an organization, and Turnaround Management Services to tackle the nuts and bolts of profit. In both cases we believe in an analytically developed strategy,whereby, both services are data driven.

Corporate Strategy

Strategy is a company's game plan for winning; it maps out the moves a business must make to outwit the competition, captivate customers and increase long-term shareholder value. Effective strategy inspires and informs the actions of the executive team, and mobilizes employees.Clinton Rubin aims to enable companies to find new sources of profitable growth, reposition their businesses for the future and sharpen their competitive advantage. We help all kinds of companies – from distressed businesses to market leaders – craft both corporate and business unit strategy. Often, that starts with choosing arenas to compete in and metrics that will determine success. Getting there takes sharp strategy tools.

Turnaround Strategy

Turnaround strategy enables senior managers of underperforming companies to understand the critical causes of poor results, in order to stem losses and restore growth. A well-crafted turnaround strategy leads clients to quickly achieve their full potential. Typically, this involves removing costs, increasing prices, eliminating unprofitable products and customers, restructuring finances and redefining strategic objectives. Turnarounds often call for building a stronger management team, making acquisitions or devising an exit strategy. Clinton Rubin uses a data-intensive approach to turnarounds, which begins with a strategic review of each underperforming unit. We don’t assume that the existing organization should be preserved or that revenue should be protected at any cost. Frequently, effective turnarounds require that clients hire a new management team or shrink operations to regain profitability.

Clinton Rubin does not recommend across-the-board cost cuts or the elimination of all discretionary spending. Instead, we investigate where and how a company can invest strategically or redefine its relationships to decrease spending in other ways. Perhaps most important, Clinton Rubin plans and structures their work based on the assumption that long-term projects do not necessarily lead to higher returns. Our work is focused on our clients’ biggest issues and the best way to get results.